Assistant Director of Admissions Communications & Campus Experience

Position Overview

Now Hiring! Assistant Director of Admissions Communications & Campus Experience📍 Location: Enrollment Management/Admissions

🕒 Schedule: M-F, business hours (37.5 hours per week), must be willing to work evenings and weekends as needed

💰 Pay: $63,000-$67,000 annual salary📄 Position Type: Full-Time

Why Join Canisius University

Canisius University serves approximately 2,500 undergraduate and graduate students.  As a Catholic and Jesuit University, Canisius has its foundation in the fundamental values of academic excellence, leadership, faith and social justice. Canisius is committed to educating and preparing men and women to become leaders in their professions and their communities, and in service to humanity. The University is an equal opportunity employer committed to recruiting, supporting, and fostering a diverse community of outstanding faculty, staff, and students.

What We Offer:

✅ Salary: $63,000-$67,000 annual salary *

✅ Comprehensive Insurance Benefits – Health, Dental, Vision, Life and Long-Term Disability available the first of the month after the employee’s date of hire✅ 403(b) with Company Contribution – Plan for your future with confidence – contribution from the university is available after one year of employment✅ Paid Time Off – Includes vacation time, personal time, sick time, and paid holidays✅ Tuition Benefits – Available for full-time employees and their qualified dependents

*Please note that the compensation information is a good faith estimate of the base pay for this position. The selected candidate’s compensation package for this position will be provided during the interview process.

Your Role as Assistant Director of Admissions Communications & Campus Experience:

The Assistant Director of Admissions Communications & Campus Experience is responsible for the planning, development, implementation, maintenance, and evaluation of admissions communications within Slate across undergraduate and graduate enrollment populations, and for the coordination and delivery of high-quality campus visits and recruitment events. Reporting to the Director of Admissions, the Assistant Director translates approved enrollment priorities into effective, timely, and accurate communications and engaging prospective-student experiences that support inquiry development, application completion, admission, yield, and enrollment.

The position serves as the primary operational owner of admissions Slate communication campaigns and associated workflows, in partnership with admissions leadership, recruitment staff, Marketing, Information Technology, and other institutional stakeholders. The position also leads assigned campus experience programming, coordinates the involvement of faculty and campus offices, and collaborates with the designated student ambassador program lead. The Assistant Director exercises independent judgment in day-to-day execution and continuous improvement while operating within enrollment strategy, policy, and priorities established by admissions leadership.

Key Responsibilities:

Admissions Communications and Slate Campaign Management

• Develop, build, schedule, test, launch, monitor, and maintain undergraduate and graduate admissions communication campaigns in Slate, including automated email and other approved communication channels.
• Create and maintain audience segmentation, queries, communication rules, event-related messages, and workflow logic aligned with approved recruitment plans, student populations, programs, and enrollment stages.
• Coordinate communication calendars and content approvals with admissions leadership, graduate admissions staff, academic program partners, Marketing, and other stakeholders to ensure consistent and accurate messaging.
• Perform quality assurance of audience selection, links, personalization, timing, suppression rules, accessibility, and message delivery; identify and resolve campaign-level errors and escalate platform-level issues as appropriate.
• Maintain documentation of campaigns, communication processes, workflows, and recurring cycle requirements; recommend improvements to reduce manual work and strengthen continuity.
• Ensure communications follow institutional policies, privacy requirements, and applicable communication and data-use standards.

Campus Experience, Visits, and Recruitment Events

• Plan, coordinate, and execute undergraduate recruitment events and campus visit programming, including open houses, accepted student programs, individual and group visits, and other assigned recruitment experiences.
• Coordinate graduate admissions information sessions, visits, and recruitment events in partnership with graduate admissions staff and academic program leadership, with event scope and priorities established by the Director of Admissions.
• Manage event schedules, registration processes, logistics, facilities requests, staffing assignments, communications, materials, and follow-up to provide a consistent, welcoming prospective-student experience.
• Collaborate with faculty, academic departments, student services, and campus partners to develop purposeful, audience-appropriate visit experiences.
• Coordinate student ambassador participation in admissions visits and events in partnership with the designated program supervisor; provide event-specific direction and feedback without assuming sole ownership of ambassador recruitment, employment, or supervision.
• Evaluate visitor feedback and operational effectiveness and recommend improvements to visit formats, accessibility, service standards, and event execution.

Reporting, Assessment, and Continuous Improvement

• Monitor and report on campaign delivery, engagement, registration, attendance, and follow-up activity using Slate and approved reporting tools.
• Analyze communication and event performance in relation to admissions funnel milestones; identify opportunities to improve engagement, conversion, and the prospective-student experience.
• Prepare concise reports and recommendations for the Director of Admissions and appropriate campus partners, using consistent definitions and validated data.
• Collaborate with admissions leadership and technical partners to test and implement improvements to campaign and event processes.

Collaboration and Additional Responsibilities

• Provide training, documentation, and operational guidance to admissions colleagues on approved communications and event procedures.
• Participate in admissions planning meetings and cross-functional initiatives; support recruitment and enrollment activities as assigned, consistent with the position’s primary responsibilities.
• Perform other related duties as assigned.

What You Need to Succeed:

✔ Qualifications:

Education & CERTIFICATIONS :

• Bachelor’s degree from an accredited institution required; master's degree preferred.

Experience:

• Must have at least three years of progressively responsible experience in admissions, enrollment management, CRM communications, higher education events, marketing operations, or a closely related field; equivalent relevant experience may be considered
• Must have demonstrated hands-on experience building, testing, and maintaining segmented or automated communications in a CRM or marketing automation platform.
• Must have demonstrated experience planning and coordinating events, visits, or comparable multi-stakeholder programs.
• Direct experience with Technolutions Slate, including communications, queries, segmentation, event registration, and automation is preferred.
• Experience supporting both undergraduate and graduate enrollment populations is preferred.
• Experience in higher education recruitment events, student visits, and admissions funnel analysis is preferred.
• Experience collaborating with student ambassadors, faculty, and cross-campus partners is preferred.

KNOWLEDGE, Skills & Abilities:                

• Ability to independently manage detailed communication workflows, troubleshoot issues, and maintain accurate documentation.

• Excellent written, verbal, organizational, and interpersonal communication skills, with strong attention to detail and deadlines.

• Ability to interpret engagement and event data and communicate actionable findings.

• Ability to coordinate concurrent projects, work collaboratively across departments, and provide responsive service to prospective students and families.

• Working knowledge of data privacy, appropriate handling of student information, and accessible digital communication practices.

• Must be eligible to work in the United States.

📢 Apply Today!

To apply, go to https://www.canisius.edu/about-canisius/employment-canisius. The review of applications begins immediately and will continue until the position is filled. Please include your cover letter, resume and three references with their contact information, with your application.

The Office of Human Resources at Canisius University utilizes an online recruitment management system.

Individuals who need reasonable accommodation under the ADA in order to participate in the search process should contact the office of human resources at (716) 888-2240.

Important Information:

🚨 Canisius University participates in E-Verify to confirm employment authorization. The E-Verify process is completed alongside the Form I-9 on or before your first day of work. For more details, visit www.uscis.gov] and search "E-Verify."

Posted Range

USD $62,353.20 - USD $62,353.20 /Yr.